2022 Winners

In 2021, Boots and its charity partner, The Hygiene Bank, launched the ‘Back To School’ campaign, with the aim of sensitively spotlighting the effects of hygiene poverty on children’s wellbeing, self-esteem and academic performance.

The judges said "we loved the clear call to action for Boots customers to allow them to make a meaningful difference. A campaign grounded in insight!"

To mark its third year of Movember partnership and to raise awareness of self-checking for testicular cancer, KP Nuts enlisted a special guest to gate-crash the sports changing room and deliver an uncompromising health message.

The judges said "the brave journey the client was taken on to step outside their comfort zone was impressive."

With the myriad of CBD brands in the market, OTO was keen to differentiate itself and provide a compelling narrative around why to buy it and what it does.

The judges said "the brief, the campaign, the strategy and the incredibly high-profile cultural collaboration was a testament to the great work, which culminated in a significant commercial success."

GNI staff volunteers delivered programmes to students in primary and secondary schools to encourage an interest in numeracy, STEM subjects, sustainability and to increase employability.

The judges said "the combination of STEM content with the creativity of arts made science more accessible and engaging, which is ultimately the end goal, making this campaign award winning."

Hope&Glory set out to increase representation for women’s rugby during the Women’s Six Nations for GUINNESS bringing new allies to women’s sport amongst both fans and media outlets.

The judges said "this campaign was expertly executed and what an impact! You can't help but get excited about this campaign and its contribution to gender equality."

Red Consultancy’s campaign for Smart Energy GB reframed smart meters from money-saving gadgets to essential pieces in the smart grid that Britain needs to tackle climate change.

The judges said "this campaign was a good use of regional data to create locally targeted stories, as well as a strong national media hook and use of relevant influencers. It was not easy to get cut through during COP26!"

Angkas improves quality of work and access to work in many ways including providing its biker-partners the chance to earn viable income, three times the minimum wage.

The judges "congratulated Angkas on this great business idea that's impacting the lives of families and communities on a long-term and sustainable basis."

Spring is a tech trade-in service that aims to be a key part of the circular economy. Its vending machine style ‘pods’ enable consumers to set up an account, deposit unwanted tech, and receive money for their old devices. These then get repaired to be used again.

The judges said "the specificity and focus of the campaign, combined with its practical creativity is where its success lies."

Digital healthcare app Livi tasked The Romans with finding a way to raise awareness of the availability of their online GP appointments and help remind the UK that it’s ok not to be ok.

The judges said "they loved this campaign - insight driven and highly relevant to the gender gap debate. The medical textbook strategy is unique and elevates this above an influencer campaign."

Ecover has always been on a mission to clean up the planet. This particular mission: to insert plastic back into public consciousness and inspire more people to become re-users and re-fillers, not just recyclers.

The judges said "this is a great campaign which brings fun and positivity to the serious issue of plastic pollution."

Spring is a tech trade-in service that aims to be a key part of the circular economy. Its vending machine style ‘pods’ enable consumers to set up an account, deposit unwanted tech, and receive money for their old devices. These then get repaired to be used again.

The judges said "what a great, creative, insightful and well-executed campaign that struck a chord with the audience while making sustainable change. Not only practical but joyful."

The TEAM LEWIS Powering Change campaign for Schneider Electric reframed a frequently overlooked solution in the battle against climate change - energy efficiency - to put it centre stage.

The judges said "at the heart of a very complex issue this campaign used a beautifully simple way to highlight energy waste and put the issue and the client at the heart of the climate discussion."

The Malampaya Foundation, Inc. plays a vital role in the conservation of marine ecosystems. Its programs help conserve marine ecosystems and prevent pollution in the water.

The judges said "this piece of work showcases the need to preserve biodiversity and illustrates the importance of communication in an effective ESG strategy."

To generate awareness of the importance of soil health for Weleda, a green beauty brand, and make this topic resonate with our target audience, Red Consultancy created the analogy of soil as the ‘skin of the earth’.

The judges said "this was such a clever campaign, which makes an important but overlooked issue feel relatable and engaging."

Hope&Glory’s campaign to position Bumble as the safest dating app for women led them to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing in real life.

The judges said "simple, creative and effective. And as the best ESG campaigns do, it solved a real problem but ensured that Bumble's vision and desire to help its customers was front and centre."

The Champions Chess Tour, created by Play Magnus Group, is the world's first full season of top-level online chess.The concept is reaching new audiences around the world.

The judges said "The Champions Chess Tour has broken down traditional boundaries by taking the game of chess to a wider demographic. It's had over 125 million live views and a viewer increase of 60% among young audiences. Amazing!"

Arla wanted to engage and excite consumers about biodiversity and give UK farmer’s sustainability practices the spotlight. Enter the Bee Road: a call-to-action to create a national network of pollinator ‘pit stops’, which allow bees to rest and refuel.

Hope&Glory’s campaign to position Bumble as the safest dating app for women led them to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing in real life.

The judges said "this was an excellent way to raise awareness of a serious topic and shine the light on a sector which often comes under fire for negatively impacting lives."

NBS is a specification and product information platform for the construction industry, offering support and guidance to built environment professionals looking to build more sustainably and achieve lower carbon outcomes.

The judges said "NBS developed a rigorous and externally assessed process to measure the use of carbon within the business, which resulted in reduced carbon emissions of 56% in 2 years. An important piece of leadership within the construction sector."

When Swiss Re discovered that the collective-household carbon footprint of its 13,000 colleagues is far greater than its operational footprint, it responded with its global NetZeroYou2 employee engagement programme.

The judges said "comprehensive, thoughtful, insightful and well-delivered - this clearly achieved a high level of engagement and attention internally."

This work from N2 Applied aimed to break the world’s reliance on chemical fertilisers by using more sustainable products.

The judges said "this was an amazing example of an innovative, sustainable product supported by a planned, long-term journalist and influencer campaign with a couple of great creative insights."

To mark its third year of Movember partnership and to raise awareness of self-checking for testicular cancer, KP Nuts enlisted a special guest to gate-crash the sports changing room and deliver an uncompromising health message.

The judges said "this was a great use of creativity, moving the needle on the readily engaged audience and making them think about things beyond the original push."

The judges said "we were impressed by Kindred’s full commitment to positive change by turning away work that does not adhere to it."

“Better Homes, Better World” brings to life what Responsible Business means for Kingfisher, summarising its strategy and the actions taken to positively impact its customers, colleagues, communities and the planet.

The judges said "this was an exemplary report. Clear and engaging throughout, evidence-based, so we can see performance, objectives and targets, tracking to milestones, alignment with frameworks, clarity around stakeholder engagement and assurance process."